Insights Manager, North America

Location:  Hybrid (office & remote) candidate must be within a commutable proximity to work in Alsip, IL US, Scarborough, CAN or Monterrey MX

Summary:  To develop and deliver comprehensive, actionable market and consumer insights that drive growth opportunities, inform segment and category strategies, guide innovation and differentiate Griffith Foods in the marketplace. Be a role model to the Organization Culture by living the Company Valued Behaviors and strive to explore, create, and develop new food product concepts to drive Customer success while delivering a positive impact into the communities where we operate.

Essential Duties & Responsibilities:

• Integrate various market data sources to advise and inform sales and new business development functions and support the broader marketing and R&D teams in the development of their segment and category strategies through;
• generating, synthesizing and analyzing both proprietary primary data and secondary data to understand business and market attractiveness
• creation of dashboards and ad-hoc tools to size, scope and prioritize market opportunities and inform segment and product category strategies
• identifying consumer and customer opportunity spaces across the company's portfolio to support the innovation pipeline for the North America region
• generating engaging business insights for external marketing communication and customer presentations
• leveraging insights to write and deliver internal and external presentations that enable customer collaboration
• Gather information on competitors, customers and distributors and conduct analysis to inform the broader business strategy on regional market dynamics.
• Lead and manage all aspects of quantitative and qualitative research projects, from design through to concept creation, results delivery and product validation. 
• Support the continuous evolution of our insights toolkit with new methodologies and technologies.
• Form strong working relationships with a diverse range of stakeholders internally and externally.

Qualifications:

• Bachelor’s degree with emphasis on Marketing, Consumer Science, Mathematics, Business Administration and/or another analytical discipline.
• At least 5+ years of relevant market and consumer insights experience.
• Demonstrated success gathering and designing research, extracting and presenting insights to cross-functional teams, and making recommendations based those insights.
• Strong understanding of data systems (Power BI, Power Query, Excel) and competence in dashboard creation and maintenance.
• Web scraping and subsequent data automation.
• Fluency in English and Spanish is required.
• Knowledge of research fundamentals, both qualitative and quantitative.
• Strong attention to detail and project management skills.
• Knowledge of multiple consumer data and learning tools, processes, and analytical techniques.
• Strong data visualization, presentation and storytelling skills.
• Proficiency in Microsoft Office, including PowerPoint, Excel, Word, and Outlook.
• Ability to travel up to 20% within the North America region.

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